Our Zero Proof Story

ADULTS TODAY DON’T WANT TO DRINK LESS. THEY WANT TO DRINK LESS ALCOHOL

Drinking culture, once synonymous with drinking alcohol, has fundamentally changed. Excessively sweet mocktails can be too indulgent, non-alcoholic beers lack the taste and complexity that’s stripped away with their alcohol, and bland flavored waters or seltzers are no substitute. White Claw®  Zero Proof is a drink originally crafted with today’s adults in mind.  

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Bold & Tasteful Flavor

White Claw® Zero Proof is a unique non-alc that has an even bolder and more complex flavor than its alcoholic version. With secondary notes from fruit flavors, lightly sparkling to dial-in the most refreshing taste, and electrolytes for hydration.  

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GRAB LIFE BY THE CLAW

Black Cherry Cranberry

Peach Orange Blossom

Mango Passion Fruit

Lime Yuzu

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